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So What? is London’s most relaxed and relaxing venue

Our location opposite Richmond Station gives us the best of both worlds.

Best for respondents: easy access by car and public transport means everyone arrives happy and on time

Best for clients: half an hour from Central London but a world away from the artificial feel of inner London research groups – and with a selection of Richmond’s finest food and drink to enjoy when you get here

Best for researchers and recruiters: easy access to the widest range of demographics from all over Central and SW London: from Kingston to Staines, from Wimbledon to Feltham, Wandsworth to Weybridge. Business and consumer groups are easy to attract to such an accessible venue.

So What? Studios

Upstairs Studio

Upstairs Studio

5.5m x 3.6m

Features

  • Focus Vision Premier Facility
  • Full length sound proofed viewing mirror for floor-to-ceiling viewing
  • Studio accommodates 8 respondents
  • Comfortable seating for 12 observers. (4.9m x4m)
  • Optional back-room expansion to a total area of approximately 8m x 4.9m
  • Recording studio grade silent air conditioning
  • Stocked fridge
  • Stationery supplies and flip chart
Downstairs Studio

Downstairs Studio

7.3m x 3.5m

Features

  • Focus Vision Premier Facility
  • Sound proofed viewing mirror
  • Studio accommodates 8-10 respondents
  • Comfortable seating for 12 observers. (4.3 x 4m)
  • Recording studio grade silent air conditioning
  • Stocked fridge
  • Stationery supplies and flip chart
Mini Studio

Mini Studio

3.8m x 2.6m

Features

  • Focus Vision Premier Facility
  • Sound proofed viewing mirror
  • Studio accommodates 1-4 respondents (and moderator)
  • Flexible seating for 5-10 observers